Packed with numerous LED backlights, the W95 flagship Mini LED 4K TV offers incredible brightness, vivid contrast, and razor-sharp motion clarity. HCX Pro AI Processor MKII technology enhances your Fire TV experience to new heights. Sport demands outstanding performance and winning teams. Get yourself a front- row seat, look the players in the eye and see their every move clearly never missing a play. Impressive, immersive sound brings the rush of the crowd to your home. Team-up with our high-end, large-screen 4K Smart LED TVs to share epic sporting moments with family and friends.Thousands of LED backlights in our Mini LED TVs deliver outstanding brightness and contrast while minimising the bleeding of bright objects into darker areas, allowing you to enjoy your favourite content and games without the halo effect common with conventional screens. The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity great for fast-moving action, sports, games, etc. Using AI, the TV knows when you're watching sport, and adjusts the picture and sound for you.Auto AI - Using AI, W95 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance. Experience the ultimate entertainment, smart home control features and premium quality. This is Panasonic TV Premium with Fire TV built-in. Discover Japanese technology, ultimate picture and sound quality, advanced gaming features and more. Fire TV brings Netflix, Prime Video, Disney+, live TV and all your other favorites together in one convenient place, so you can quickly find shows, movies, and live TV without the endless scrolling.